COCA-COLA UNVEILS HARI KEBANGSAAN VIDEO IN CELEBRATION OF THE NATION’S 61 YEARS OF INDEPENDENCE
September 03, 2018
Hari
Kebangsaan is an important day to Malaysians. In a video that plays tribute to
all Malaysians and the state of the nation today, Coca-Cola Malaysia is
celebrating Malaysia’s independence with a familiar image that has a patriotic
twist to it in the form of a special can emblazoned with the Jalur Gemilang.
Accompanied
by a rousing arrangement of the much-loved Sejahtera Malaysia, the video goes
beyond the standard image of waving flags yet is able to express the relevance
of the Jalur Gemilang in the daily lives of all Malaysians as a celebration of pride,
harmony and freedom enjoyed by all citizens.
The
video was produced in a joint effort with Ogilvy – the company’s brand
experience partner – and brings to life the hope and optimism of everyday Malaysians
who want to build a better future for the nation as they share a moment over a
Coca-Cola.
“Coca-Cola has been with Malaysians for over 80 years,
since it was first bottled in what was then Malaya in 1936. Growing with the
nation, we know that Malaysians are always optimistic and looking forward to a
better future which they hope that they can contribute to. So this year we
wanted to refresh that sentiment and add some excitement so that they can
express and share the excitement of Hari Kebangsaan with their friends,
especially in a manner that so many Malaysians love to do these days, which is
by social media,” said Ahmed Yehia, the Country Manager for Coca-Cola Singapore and Malaysia.
Lim Kean Yew, the IMC Director for Coca-Cola Singapore
and Malaysia said, “Sharing is such an endearing part of Malaysian culture, so
we wanted to celebrate the sense of national pride and the very special feeling
with our fellow Malaysians in a simple video that we can all relate to,
where the special Jalur Gemilang can touches everyone and encourages the sharing
of national pride.”
“There is a fantastic sense of optimism in Malaysia
right now and one of the best ways to enhance that positivity and pride is by paying
tribute to the Jalur Gemilang and to all those who call Malaysia home.”
Commenting on the project, Campbell Cannon, Managing
Partner for Ogilvy Malaysia said, “When collaborating with the Coca-Cola team
on this project, it was clear from the outset that we wanted to create an
inspiring experience all Malaysians could feel, not simply view. With our
one-of-a-kind Jalur Gemilang can design, we brought out the natural spirit of
Malaysians through an uplifting rendition of ‘Sejahtera Malaysia’, and filmed
it so the positive feelings could be shared across the nation,”
Malaysians
who want to see how Coca-Cola is expressing the feeling of national pride as
well as share it in celebration of the nation’s 61st year of independence can
watch the video at the Coca-Cola Malaysia Facebook page.
Issued
on behalf of Coca-Cola Malaysia by WestCoast
Public Relations Sdn Bhd.
For
further information, please contact David Ong-Yeoh at 03 – 79544505 or
david@westcoast.my
The Coca-Cola
Company in Malaysia
In addition to Coca-Cola, one of the world's most
valuable brands, the Coca-Cola system in Malaysia manufactures, markets and
distributes over 80 products including sparkling beverages (Fanta, A&W,
Schweppes), low and zero-calorie sparkling beverages (Coca-Cola Light,
Coca-Cola Zero Sugar, Coca-Cola Stevia, Sprite), juice drinks (Minute Maid
Pulpy), teas (Heaven and Earth), isotonic (Aquarius) and water (Dasani).
Coca-Cola has invested over RM1.5 billion in
Malaysia since 2010, creating more than 800 jobs with a total reach of over
200,000 customers across Peninsula Malaysia and East Malaysia. Through its
programmes and partnerships Coca-Cola Malaysia aims to make a lasting positive
difference in the local community.
From recycling through partnerships with the
Malaysian Nature Society, Global Environment Centre, Reef Check, MareCet, Waste
Management Association of Malaysia and Universiti Putra Malaysia; and working
on water projects with Muslim Aid Malaysia and Raleigh International to provide
access to clean water for more than 23,000 villagers in rural Sabah, to
economically empowering women through the Coca-Cola KU entrepreneurship
programmes – Coca-Cola is committed to building sustainable communities in
Malaysia.
